Modi Gov is transforming India into a premier global tourist hub. With the Swadesh Darshan 2.0, PRASHAD, IITF Certification Programme, and international marketing campaigns, India is well on its way to becoming one of the world’s most sought-after travel destinations.
India, with its rich heritage, diverse culture, breathtaking landscapes, and spiritual wealth, holds immense potential to emerge as a premier global tourist destination. Recognizing tourism as a key driver of economic growth, employment, and cultural exchange, the Modi government has implemented a series of progressive policies and infrastructural enhancements to elevate India’s global tourism standing. Under the vision of Viksit Bharat, the government has prioritized tourism as a vital sector, making strategic interventions to improve connectivity, infrastructure, and the overall travel experience for both domestic and international tourists.
Promotional Activities: Showcasing India to the World
The Ministry of Tourism has taken proactive measures to market India as a must-visit global destination. It has launched comprehensive promotional campaigns targeting both international and domestic travelers. This includes media campaigns, social media outreach, webinars, participation in global tourism fairs, and collaborations with influencers and travel journalists. Indian Missions overseas have also intensified their promotional efforts, creating a broader awareness of India’s unparalleled tourism offerings.
A major milestone in this endeavor is the launch of the Incredible India Content Hub on the revamped Incredible India digital portal. This platform serves as a vast repository of high-quality images, films, brochures, and newsletters related to Indian tourism, catering to diverse stakeholders such as tour operators, journalists, researchers, filmmakers, content creators, and government officials.
Infrastructure Development: Enhancing Accessibility and Experience
To ensure a seamless travel experience and boost tourist footfall, the Modi government has launched multiple initiatives aimed at improving tourism-related infrastructure. Under the Swadesh Darshan Scheme, various thematic tourist circuits have been developed to provide holistic tourism experiences. The scheme was revamped as Swadesh Darshan 2.0 (SD2.0) to focus on sustainable and responsible tourism, promoting a destination-centric approach to infrastructure development.
The National Mission on Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive (PRASHAD) is another flagship initiative aimed at revitalizing pilgrimage and spiritual tourism sites. Financial assistance is extended to state governments, union territories, and central agencies for the development of tourism-related facilities at key destinations under Assistance to Central Agencies for Tourism Infrastructure Development.
Additionally, the Scheme for Special Assistance to States/Union Territories for Capital Investment (SASCI) has sanctioned 40 major projects worth Rs. 3,295.76 crore, reinforcing the government’s commitment to bolstering tourism infrastructure.
Skill Development and Service Enhancement
Recognizing the importance of human resources in the tourism sector, the government has introduced various capacity-building programs. The Capacity Building for Service Providers (CBSP) Scheme trains and upgrades manpower in the tourism and hospitality industry, ensuring high service standards. Additionally, the Incredible India Tourist Facilitator (IITF) Certification Programme was launched as a pan-India online learning program to create a pool of skilled local guides and tourism professionals at key tourist destinations.
Inter-Ministerial Collaborations for Seamless Travel
To provide a seamless travel experience, the Ministry of Tourism collaborates closely with multiple ministries:
- Ministry of Railways: Joint projects have been undertaken for the development of tourist amenities at 22 railway stations.
- Ministry of Road Transport and Highways/National Highway Authority of India: Efforts are underway to improve road connectivity to prominent tourist destinations, including UNESCO World Heritage sites.
- Ministry of Civil Aviation: Special initiatives are in place to enhance air connectivity to popular and emerging tourist destinations, promoting regional tourism growth.
Cultural and Festival Promotion
The Ministry of Tourism has been actively supporting the organization of fairs, festivals, and cultural events across the country, showcasing India’s vibrant traditions to the world. From the Kumbh Mela to Goa Carnival, Hornbill Festival, and Rann Utsav, these events have gained international recognition, attracting millions of visitors and boosting local economies.
The Modi government’s holistic approach to tourism—encompassing infrastructure development, promotional activities, skill enhancement, and inter-ministerial collaboration—is transforming India into a premier global tourist hub. With the Swadesh Darshan 2.0, PRASHAD, IITF Certification Programme, and international marketing campaigns, India is well on its way to becoming one of the world’s most sought-after travel destinations. These initiatives align with the larger vision of Viksit Bharat, fostering economic growth, cultural exchange, and global recognition for India’s unparalleled tourism offerings. With sustained investment, innovative policies, and strategic marketing, India is poised to realize its potential as a global tourism powerhouse in the Amrit Kaal era.
