PB-SHABD is a groundbreaking initiative by Prasar Bharati that serves as a 24/7 shared news feed service, designed to provide reliable, government-backed news content to media organizations across India.
It plays a crucial role in democratizing access to verified news, particularly benefiting smaller and emerging media platforms that often lack the resources to source and verify high-quality content.
Launched in March 2024, Prasar Bharati-Shared Audio-Visuals for Broadcast and Dissemination (PB-SHABD) has rapidly emerged as a game-changer in the media landscape. Designed as a shared feed service, PB-SHABD provides logo-free news content in multiple formats—including video, audio, text, and photos—enabling media organizations, especially smaller ones, to access high-quality, credible news materials with ease.
As PB-SHABD marks its first anniversary, Prasar Bharati has extended its free subscription till March 2026, reinforcing its commitment to supporting news portals, broadcasters, and digital platforms across the country. This initiative ensures that credible, government-backed news remains accessible, reliable, and comprehensive.
Why PB-SHABD is Important
Here’s why PB-SHABD is a game-changer in the media ecosystem:
1. Bridging the News Gap
Many regional and digital media organizations struggle with access to authentic, real-time news content due to limited resources or reliance on third-party sources that may lack credibility. PB-SHABD fills this gap by offering official, verified news from Prasar Bharati—India’s national public broadcaster—ensuring that news portals and broadcasters can report with confidence.
Since PB-SHABD provides free access to high-quality content, it levels the playing field for small, regional, and emerging media houses, enabling them to compete with larger, well-funded organizations.
2. Extensive Network & Comprehensive Coverage
PB-SHABD is powered by a vast network of over 1500 reporters, correspondents, and stringers, supported by 60 dedicated edit desks operating round the clock. This ensures:
Real-time updates from across the country
Coverage of 1000+ daily news stories
Diverse reporting on over 50 news categories, including:
- Agriculture
- Technology
- Foreign Affairs
- Political Developments
- Environment & Climate
- Health & Science
The platform ensures that media organizations have instant access to the latest news, eliminating the need for independent news-gathering and verification.
3. Multilingual Accessibility
India is a linguistically diverse nation, and the demand for news in regional languages is growing rapidly. PB-SHABD recognizes this need by providing news content in all major Indian languages. This ensures:
- Wider reach among regional audiences
- Enhanced inclusivity for non-English and non-Hindi-speaking communities
- Better adaptability for media organizations serving specific linguistic demographics
By offering content in multiple languages, PB-SHABD strengthens regional journalism and makes credible news accessible to every corner of India.
4. Reliable & Logo-Free Content
One of PB-SHABD’s most unique features is its logo-free content. Unlike many other news services that require branding or attribution, PB-SHABD allows media organizations to:
- Seamlessly integrate content into their platforms
- Use text, video, and images without crediting Prasar Bharati
- Maintain their own brand identity without external logos
This makes it highly convenient for digital, print, and broadcast media, as they can repurpose content without any restrictions.
5. Live Feeds & Archival Access
PB-SHABD doesn’t just provide static news reports—it also offers:
✅ Live coverage of key national events, such as:
- Press briefings by government officials
- Major policy announcements
- Events of national importance (e.g., Republic Day, Independence Day, elections, and summits)
✅ Archival Access: A media repository where media houses can:
- Retrieve past news reports
- Access historical footage
- Use curated news packages for in-depth reporting
This feature is invaluable for media organizations looking to provide contextual analysis, background stories, or retrospective news features.
Key Features of PB-SHABD
- 24/7 News Hub: Round-the-clock availability of news, ensuring that media organizations can access breaking news updates instantly.
- Live Feeds: Continuous coverage of major events, making real-time reporting seamless for media outlets.
- Media Repository: Access to an extensive library of archived footage, interviews, editorial pieces, and daily weather updates.
- No Attribution Needed: Content from PB-SHABD can be used freely without crediting the source.
- Simple Sign-up Process: Media organizations can register at shabd.prasarbharati.org for quick access.
How PB-SHABD Benefits Media Organizations
- Cost Savings: With free access extended till March 2026, smaller media outlets can significantly reduce content procurement costs.
- Time Efficiency: Ready-to-use, verified news content saves time in content curation and verification.
- Reliable Source: Being part of Prasar Bharati, India’s national public broadcaster, ensures authenticity and credibility.
- Diverse Content Availability: From special interviews and curated reports to breaking news and regional updates, PB-SHABD offers a holistic news coverage experience.
Stay Updated with PB-SHABD
For the latest updates and insights, follow PB-SHABD on social media:
- X (formerly Twitter): https://x.com/PBSHABD
- Instagram: https://www.instagram.com/pbshabd/
PB-SHABD stands as a transformative initiative, empowering media organizations with high-quality news content while fostering an ecosystem of free and fair journalism. With its extensive reach, multilingual accessibility, and commitment to transparency, PB-SHABD is set to redefine the way news is disseminated across India.
